And winner by knock out - Sony

The war is over but the dust has yet to settle. Toshiba have announced plans to stop producing HD-DVD players which effectivly mean that Blu-Ray is the only option left.

But, is there really a winner? With most people holding off purchasing a next generation DVD player, the only true market out there are those that purchased the PS3. Since the launch of the PS3 there have been huge leaps within the online market. With the ability to stream films in HD direct to your computer or TV, without the need of a HD or Blu-Ray player, is the market false? Some analysts seem to think that as Blu-Ray have won the HD wars, people will now go out and purchase Blu-Ray players and DVDs en-mass.

With the costs of players and DVDs still at a premium, the market has yet to be saturated with low cost Chinese models - which helped in the success with DVD players and Freeview, those holding off purchasing one will still hold off, leaving online companies further opportunities to improve and advertise their streaming services.